
Above: screen print of part of the on-line version of the article which can be found at http://www.guardian.co.uk/commentisfree/2011/jan/11/friendship-facebook-aditya-chakrabortty
Interesting article by Aditya Chakrabortty in today's Guardian about Facebook and how it is devaluing real friendships (although I thought his intro section was a bit lurid and not really relevant to the average Facebook experience).
I have tried several times with Facebook and can't get on with it. I find the structure and format too limiting. I suppose I prefer Blogger because it is very close to being a blank page.
There was research a while back that demonstrated you could only keep up a maximum of sixteen friendships at any one time. Add another sixteen "marginal" friends (ones you are either weeding out or bringing on) and possibly a Christmas card list of about thirty (not counting family) and that gives you a realistic social network of 62. So all the Facebook users who have "friends" of 100+ are not really fooling anyone.
This is not to denigrate the achievement of Mark Zuckerberg. Like Clive Sinclair and Alan Sugar who gave everyone in the United Kingdom the option of owning a computer, Mark Zuckerberg has given everyone the option of having their own website. And like the clunky old Sinclair QLs and AMSTRADs Facebook is aimed at the common denominator, with funky prompts and fun suggestions and shallow non-taxing interactions etc.
This suggests that social networking is likely to transmute into a more sophisticated and integrated facility, just as the old home computers have become the versatile machines we use today. Not sure whether Facebook are going to lead on this reinvention of social networking (they will need to invest heavily in social anthropology as they will only be able to match their products to society if they fully understand society). The usual pattern is for a new manifestation to come out of nowhere, hold the high ground for about five years, then fade away (until people say things like "Oh yeah, I remember Friends Reunited").
So possibly Facebook has only another twelve to twenty-four months at the top (is this a rash prediction?).
In his article Aditya Chakrabortty also savaged the idea of "bromance" which is an American social innovation that was typified in American society by Ben Affleck and Matt Damon, but probably became better known in the United Kingdom through the influence of the MTV show The Hills.
Tim Berg had a 2010 success with Bromance which further popularised the social construct - the video can be seen http://www.youtube.com/watch?v=eWUC5Q0RCAA and was directed by Tobias Hansson.
The Hansson video seems to be an homage to the 2000 music video Lady hear me tonight which can be seen http://www.youtube.com/watch?v=HzpCcNdhy5w and was directed by François Nemeta (not sure where it was filmed - possibly Canada).
















