
As you can see from the picture, a real circus has come to town, and has opened up despite the snow.
Everyone expects a General Election to be held in May, and political campaigns have already been (unofficially) launched. The climate of electioneering is unmistakable – a sense of anticipation and expectation perpetually checked by cynicism and disillusion. Many commentators talk as if the election is a foregone issue, and that New Labour will sweep into power again, with their unique mixture of populism and watered-down socialism.
New Labour has been very adept at identifying groups of potential supporters (not always people who traditionally supported “old” Labour) and then bribing them with state patronage of various kinds (tax concessions, subsidies, housing developments etc). This is the way all political parties operate, but New Labour has been particularly skilful at isolating target audiences and winning them over with selling propositions. This makes me wonder what calibre of marketing professionals they have advising them, since their presentation is extremely slick (they certainly have PR professionals at every level of their operation).
Their achievement is all the more impressive when you consider the social fragmentation that has taken place in urban centres. While old allegiances to family, class and locality have broken down, New Labour has succeeded in building a new unity based on how people see themselves (“caring”, “modern”, “informal”). Supporting a political party has become a lifestyle choice, and New Labour is the first political party to have recognised this.
New Labour rule has been characterised by economic success and an emphasis upon euphoric prestige projects (the Millennium Dome, art centres such as Bankside and Baltic Mills, stadiums such as Wembley and Cardiff Millennium, the bid for the 2012 Olympic Games) which brings to mind the formula the patricians of ancient Rome used to keep the population quiet and compliant (
Duas tantum rex anxius optat, panem et circensus – the people long eagerly for two things, bread and circuses. I had thought the quote came from Gibbon’s
Decline and Fall but actually it was by the Roman poet Juvenal).
Booming neo-socialist economy, grand building projects, a culture in which everyone is encouraged to think of themselves as celebrities of some kind (no matter how marginal), a political use of language that is so pliant and manipulative that words and phrases mean whatever “they” want them to mean, a constitution that is routinely and arbitrarily chopped about to suit the requirement of the moment, a legal system that is abandoning trial by jury and introducing house arrest (and house arrest by
political fiat!), an approach to international relations that has reintroduced war as a primary instrument of foreign policy…
The New Labour experience is for many (vulnerable) people, intoxicating, deliberately stressful, mildly fascist.