Another Wednesday and another lunchtime in the Conference Room watching Prime Minister’s Questions. “I don’t know why you bother” said Rachel, slurping her “lunch” of a vegetable smoothie (she claims solid food during the day makes her stomach bulge). I bother because I want to analyse style and image in modern politics, cross-referenced with wider cultural trends, and present to Terry (our MD) a novel strategic “idea” that will establish my reputation as a rising star in the agency (“some hope” I can hear several people saying).
Anyway, an outline of my jumbled thoughts:

When Gordon Brown leaves PMQs and is driven the short distance from Westminster back to Downing Street does he notice the statue of George Canning, on the corner of Whitehall? Canning was our shortest-serving Prime Minister, in office for only a few months. Canning’s statue should be a reminder to all Prime Ministers that they only have so much time to make their mark before, in one way or another, power is taken away from their hands.
Gordon Brown is a sincere, and so far as I can tell, good man (he supposedly shouts at colleagues, but perhaps they need shouting at). He is a serious thinker and writer. Above all, he is not Tony Blair (this asset cannot be over-estimated).
And yet, despite holding so many advantages, Gordon Brown is floundering. Nothing he does seems to capture the public imagination. Certainly nothing he does captures the public mood.
Which makes one ask: what is the public mood and how is it changing?

For the past two weeks The Jam Generation on Radio 4 has looked at the “new generation” of politicians - Nick Clegg, David Cameron and David Miliband. The programmes were interesting, but in linking the “80s generation” to The Jam (with their strand of sub-Clash agit-prop) I thought they were missing the point. The 1980s were, above all, the decade of suburban romance - not just “New Romantic” in the music sense (although that provided musical expression) but romantic in the serious (one could almost say German) sense of cultural romanticism.
In a romantic culture “feelings” become more important than “thoughts”.
Culturally are we in for another decade of romanticism (can we even see a presage of this in the contest of the “feeling” Obama against the “thinking” Hilary Clinton)?
Like Bhodi and Special Agent Utah standing on a wind-swept beach in the film
Point Break (which was distributed in 1991, but is quintessentially an 80s film) one can sense the rising swell of “romance” that is going to rush towards the shore and drench everyone (possibly even wash people away). For if romanticism returns, everything (fashion, music, politics, architecture, advertising, “the way we live now” etc) will change. The rationality of today’s cultural leaders will have to give way to the emotion of new contenders (or alternatively the old leaders will have to learn more emotive ways of styling and expressing themselves).
And how should the PR trade in general, and the agency in particular, respond to this new cultural trend… (this is where I will have to work up some ideas).

Kim Blacha, who is an 80s enthusiast, lent me this book. I find it fascinating - in dozens of seemingly trivial anecdotes wider truths are revealed. Orwell wrote about the suburbs “sleeping the deep deep sleep of England” and how it is important to understand when suburban “culture” is going to assert itself.

Michael Bracewell’s
The Conclave is the best novel about the 1980s I have read (I didn’t really understand the 80s until I read
The Conclave, just as I never really understood the middle ages until I read Robert Fossier).
The Conclave defines a certain kind of English life in the 1980s just as
Bright Lights Big City defines the American 80s experience (and reflects the decade in the same way that
The Great Gatsby delineated the 1920s). It is also wonderfully written (from a stylistic point of view) and deserves to be better known.
More on romanticism:
http://www.philosopher.org.uk/rom.htm