Above: blackberries ripe against the stone wall.Monday
Going out into the lane this morning I noticed blackberries ripe against the stone wall – a sign that autumn is here.
An incredible rush to catch the train. When I was finally sat down and was hurtling towards London, the air in the coach was so humid I felt uncomfortable. I read The Guardian and then the Daily Telegraph.
Quite an easy day at work, and I spent most of it leisurely working on some copy for Terry (our MD).
Late afternoon Marc Baxter (Creative Director and my boss) asked me to write a complex IT-related ad, giving me an hour to do so. I did it in an hour and a quarter and was very pleased with the result. Marc then proceeded to hack it about (but that didn’t detract from my achievement – he would never have met the deadline without my help).
TuesdayOn the whole a mostly boring day.
Marc carried out a review of Clare’s work (Clare is a trainee copywriter). He was very critical of some of the things she had done. Later, when he had left the room, Clare said to me: “He’s got such a massive ego that he can’t leave other people’s work alone.”
Senior Account Executive Simon had put up on Flickr the photographs he had taken at Silverstone, then came into the office to talk to Marc about them. They were like a couple of schoolboys talking about the cars. Simon is aged about thirty-five, slim except for a beer-belly, longish dull gold hair swept back.
The new girl in admin is over-friendly.
Clare had news that Valerie (Account Director) and Andrea (Senior Account Executive) have fallen out – apparently Valerie told Andrea to deliver something to a client (it was on her way) and she refused.
Wednesday
Terry called a copywriting meeting in the Board Room. This was part of his review of all departments in the agency to try to cut costs and “batten down the hatches” in view of the economic situation. Later I said to Marc “I thought the meeting this morning was very productive” (I meant this ironically, but he thought I was being serious).
Doug briefed me on some copy needed for a medical insurance client.
Simon came in to talk through his Brands Hatch photographs, which he has just put up on Flickr.
ThursdayI had some copy to do about cars, but it wasn’t required until midday, so it was a fairly easy morning.
Praise from Doug for the medical insurance ad I had done.
In the afternoon I had to come up with some concepts for a do-it-yourself client. I did not enjoy this as my mind was a blank. Eventually I wrote ten possibles and whittled them down to four passably good ideas (so at least I will have something to show).
Late afternoon Simon came in to tell Marc: “Just got rid of a flat that cost me forty-two thousand – fourteen thousand in mortgage payments and twenty-eight thousand in dropped price”.
FridayImmediately I arrived I wrote a financial services ad, then decided to do nothing until lunchtime.
Marc talking to Valerie about one of the account exec teams: “Both of them are very competent, but when they are together they’re not”.
I took a late lunch and, dodging the rain, made a flying visit to Dean Street. Cutting through Soho Square, I noticed lots of media activity outside the offices of the Football Association. I found out later they were waiting for Joey Barton to come out.
Account Executive Lindsey came in to ask Clare to write some headlines. This involved lots of waving hands, gushing adjectives, and abrupt changes of direction. Afterwards Calre said: “She really is dreadful at giving a brief”.
In the evening I met Gary Spencer and we joined some of the others for one of our catch-up dinners.
Above: lots of media activity outside the offices of the Football Association.