
This week I finished reading The White Cities by Joseph Roth. It is a collection of his journalism between 1925 and 1939. You get the sense that gradually his life became more and more constrained as the political situation deteriorated (he was a Jewish refugee who left Germany for Paris, where he died in poverty in 1939).
Some typical Roth quotes:
“I have learned that nothing can continue to exist unless it represents continuity in some way - the chain does not break nor can one break it.”
“Only by minute observation of reality do you get at the truth.”
“It is only through its individuals that a nation can be known and understood.”
Looking back over the last week at work, one of the dominant themes is fatigue. I am beginning to resent getting up so early for the long commute, and the trains are always crowded. I wonder if it would be quicker to drive most of the way and then park by a tube station.
In the office on Monday there was lots of gossip about one of the PR Executives upstairs (“His girlfriend threw him out last night at three o’clock in the morning and he had nowhere else to go so he came into the office and slept there. Terry was first in this morning and found him. He’s not happy about it.”). Later that day I saw the individual, looking sheepish and slightly dishevelled. Terry is our MD, and I would judge he was a hard man under his gentlemanly veneer - not someone to overlook anything unprofessional.
Most of Monday was spent in the Conference Room with Directors Ian and Alan, and New Business Executive Kate. Kate has just moved into this role, having formerly been an Account Executive. The meeting discussed various potential clients she has set up meetings with. Ian wants to build up the client list so that we are less dependent on the PR division upstairs. I rashly agreed to help Kate with the presentations. We went through the agency powerpoint presentation (which really needs improving) tailoring it for each potential client.
Tuesday Kate and I drove miles to a northern town where we talked (with some degree of animation) about how best to promote a range of big machines. We spent about three hours in a long room overlooking a car park - no coffee was offered. We were giving the presentation to seven salesmen, the company’s entire sales team. They were nice people but they knew nothing about advertising and how it works (for instance, they expected to just put one ad in a magazine and the phone would start ringing). It was very hard work talking them through what virtually amounted to a complete marketing plan for their company, but the effort was worth it. They were so enthusiastic that they gave us a definite brief and budget, plus an Order for the first campaign.
“New business is easy” said Kate (exultantly) on the way back.
Wednesday we went to the next potential client, located in Warwickshire. This was a much bigger enterprise, and because of the importance of the presentation Ian came with us. At this presentation we were dealing with the company’s directors (all decision makers) with real coffee and luxury chocolate biscuits on the table.
The brief was very demanding and will involve television (something Ian doesn’t have a great deal of experience with, although he bluffed his way through). The Managing Director of the company kept thinking of new things to add to the brief. Afterwards we were taken on a tour of the factory that included a big sales and marketing suite with all their products on display and a dining room for client entertaining. This suite was completely deserted of people and had the air of the Marie Celeste. The director showing us round explained that the entire sales and marketing team had just been sacked for corruption. Kate, Ian and I looked at each other - obviously that was why the company needed an agency in a hurry, and why the brief was so big.
After the presentation we sat in Ian’s car talking it over. Ian was almost jabbering with excitement, dazzled by the size of the potential account and how it would transform the agency billings. Getting this client would solve all our problems (and also, no doubt, create a whole load of new problems).
The rest of the week I chased things, I telephoned clients, I shuffled paperwork around my desk. Is it wrong to dislike one of my clients? Every time I go to see him he is rude and badly organised (dropping things on the floor, forgetting where he had put things, asking me to send more proofs to save him having to find the ones I sent him a week ago and which should have been signed-off by now).
Because I was off on Friday (the Nixon trial) I had to do the monthly invoicing for my client list. This involves writing the bills on a standard form and passing them to accounts clerk Janette who puts them on the system. I have learned that if it is a quiet month Ian tells Sheila (Office Manager) to add ten or twenty per cent to every job (mostly the clients don’t notice, but if any of them complain they take the amount off again and apologise for the “error” - which the client then thinks I am responsible for!).
Anyway, this month there was no need for unauthorised mark-ups - the amount of money “my” client list has generated was well up on September last year (when Kate was looking after things).
Thursday evening, and on the way home I stopped at the Co Op. The night felt cold as I got out of my car. In the store, in one of the aisles, two women were packing the shelves (very slowly) and talking about a colleague.
“Margaret’s in a strop again” one said to the other.
I took my basket to the checkout at the front. A slim woman in her early sixties (grey hair in a perm, old-fashioned glasses, severe expression on her face) was coping on her own, despite a queue. Her name badge said “Margaret”. As each customer came up she took the items from their basket, scanned them, and smacked them back down again, with no attempt to put them in a bag (normally the staff put the items in a bag for you). I wondered why she was having a bad day. If it had been possible I would have liked to have helped her.
As it is Sunday Kim Blacha’s Song of the Day is Caccini’s Ave Maria by Andrea Botcelli.
http://www.youtube.com/watch?v=SqBJFDbE2ZI&mode=related&search






































