Understanding the B demographic 7

There are strong indications that the latest male generation of the demographic is distinct from all previous generations:

1. They have been excessively influenced by the criminal justice system.
2. Their experience of unemployment has been deeper and more profound than previous generations.
3. Attitudes towards women have changed from an old-fashioned patriarchal sexism to a contemptuous animosity.
4. A questioning about their identity - with some evidence of a quest to develop a new identity, often expressed as being on a personal journey.
5. A rejection of education, politics and activism.
6. A creative awakening of music and creative lifestyles.

The young B demographic is:  male, age groups 18-25 and 26-34 (and possibly 35-44 but this is to be confirmed); socio-economic groups C2, D, E; geographic location urban, particularly inner city.