Friday, December 07, 2012

Understanding the B demographic 5

The demographic is effectively at war - intercultural war, inter-generational war, and a war with the opposite gender.

There is also, for some, the issue of "war" related to the state enforcement of the prohibition of illegal substances.

Need to ask how much of mainstream politics is relevant to the demographic - certainly macro decisions affect their lives, but are they conscious of this; can we say that the demographic has a political awareness; how do they approach participation in the political process?

One can say that compared to the "struggle" the demographic feels in everyday life, the wider political struggle is insignificant.  In many ways this relates to their exclusion from participation in economic life.  Whether they are self-excluded or excluded as a result of some other factor remains to be established.

A picture emerges of terrible neglect - neglected education, poor housing, high unemployment, little access to credit facilities, neglect by older generations, neglect by their nominal political representatives.

The young B demographic is:  male, age groups 18-25 and 26-34 (and possibly 35-44 but this is to be confirmed); socio-economic groups C2, D, E; geographic location urban, particularly inner city.

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