In a very astute move David Cameron is to appear in a One Direction video.
Given we are two years away from a general election, will this lead to a rush of voter registrations from 16 and 17 year old girls who will be able to vote in 2015?
Do not underestimate the fanatical devotion of One Directioners.
It also allows the government to make lots of No Direction jibes about the Opposition Front Bench.
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