Really like this ad for Cheltenham & Gloucester fixed rate mortgages.
There is nothing tricksy or show-off about this. It is a simple idea beautifully executed. Lovely muted colours.
The ad is basically selling "peace of mind". We see the home-owner hugging a mug of coffee and smiling as she directly looks at the headline. A beatific light bathes her in warmth and happiness.
Everything about this is lovely.
No idea who does their advertising - I suppose I could look it up, but I am in a rush.
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