Marmite

When I opened up one of my e-mail accounts this morning I saw this ad for Marmite.

On a golden throne the Marmite product displays the Union Jack while the national anthem "plays" in the background.

Yasmin Alibhai-Brown might dismiss this as mere sycophancy, but brands do not change themselves in this way (even the product name has been changed!) unless there are sound commercial reasons to do so.  This creative would have been tested and retested against a range of alternatives - including, possibly, some "stuff the Jubilee" versions.  The number of people involved, on both the client side and the agency side, in a campaign of this kind is huge.

18 million pots of Marmite are sold each year.

Marmite tends to be purchased by C2 families with children.