As a brand The Times newspaper is rather like the Co-Op - once great (decades ago) but now a hollow shell filled with sub-standard offerings.
It is purchased today mostly by people who define their lives by the brands they purchase. They buy The Times because they think they are the sort of people who should buy The Times. This is a very precarious position for a media organisation to be in, as fashion is fickle.
There are also those few (mostly ageing) people who buy it hoping to find an echo of what it used to be.
And inevitably they are disappointed.
It is purchased today mostly by people who define their lives by the brands they purchase. They buy The Times because they think they are the sort of people who should buy The Times. This is a very precarious position for a media organisation to be in, as fashion is fickle.
There are also those few (mostly ageing) people who buy it hoping to find an echo of what it used to be.
And inevitably they are disappointed.
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