Uninspiring interview with Tesco CEO Philip Clarke on the Today programme this morning.
Discussing innovation, he just made bland comments about consumerist ideology.
However there is a timebomb under food retailing which will inevitably blow Tesco and other big chains out of the water.
This bomb is the increasing technology available to food traceability (which consumers are increasingly insisting on).
Having seen how an animal is treated during the process of factory farm production, how will it be possible for ordinary non-sadistic people to eat products from that animal?
It is only possible now because most people (including myself) screen out all thought of what the animal might have gone through.
As soon as traceability technology makes it possible for consumers to see the life of the animals that are being eaten (specific named and numbered animals, their lives recorded in colour film) there will be a revolution in food retailing.
The "prefer not to know" option will no longer be tenable.
The first supermarket to solve this problem will gain an enormous competitive advantage.
On the basis of Philip Clarke's interview this morning it appears that Tesco will not be that innovative supermarket.
Discussing innovation, he just made bland comments about consumerist ideology.
However there is a timebomb under food retailing which will inevitably blow Tesco and other big chains out of the water.
This bomb is the increasing technology available to food traceability (which consumers are increasingly insisting on).
Having seen how an animal is treated during the process of factory farm production, how will it be possible for ordinary non-sadistic people to eat products from that animal?
It is only possible now because most people (including myself) screen out all thought of what the animal might have gone through.
As soon as traceability technology makes it possible for consumers to see the life of the animals that are being eaten (specific named and numbered animals, their lives recorded in colour film) there will be a revolution in food retailing.
The "prefer not to know" option will no longer be tenable.
The first supermarket to solve this problem will gain an enormous competitive advantage.
On the basis of Philip Clarke's interview this morning it appears that Tesco will not be that innovative supermarket.
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