Putting on one side all the sentimental coverage of the royal baby story there is a serious point to be made about the national ability to project a story of this kind to a global audience.

It has been done at very little cost, and almost no effort (contrast with the attempt of the North Korean head of state to gain attention for his nation over the last few days - at huge cost, including great human cost, and huge effort).

Perhas the royal baby story is a classic example of a Jungian archetype achieving universal attention because it is tapping into the collective unconscious.