Chinese Premier Wen Jiabao is visiting the United Kingdom. I have been looking at some of the PR aspects of the visit. So far the visual PR has been excellent.
Above: this photo was in The Times, quite prominent on the page (but well within the newspaper - page 12 I think). Here Premier Wen visits Shakespeare's birthplace at Stratford-on-Avon. This is a wonderful image. Happy smiling faces, attractive blonde women, beneficent sunshine. Surrounded by the monuments of the world's greatest literary shrine, the world leader appears completely at ease, surrounded by friends. The accompanying text was more nuanced, but it is the picture that tells the story.
Above: this image appeared in the Guardian, much smaller than the Times picture. Despite the smaller size it still has a lot of impact. MG logo, strong colours, implicit action.
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