Above: normally I resent getting mailings from financial institutions. Usually I just throw them away unread. With a slight worry that there might be something in the small print that is going to cost me money at some point in the future.
But this leaflet from MBNA immediately caught my attention. It says: See inside to find out how this benefits you. I actually wanted to open it up and read it!
Marketing is not just about the big expensive campaigns - sometimes just changing a few words is the best thing you can do.
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