I received this marketing drop in today's post. It is an invitation to take out insurance on my fridge/freezer. As you can see it has been designed to look like a final demand for payment (the sort sent out by utility companies to people who can't afford to pay their electricity bill).
I am baffled why any company should practice dishonest tactics such as this. Do they have so little faith in their product that they have to resort to underhand and misleading communications? Imagine the numbers of people involved - someone thought the idea up, gained approval from someone else, asked someone else to write it, asked someone else to design it, asked someone else to print it, asked someone else to get it stuffed into envelopes, asked someone else to produce the address data, asked someone else to brief the call centre etc etc
Did none of those people actually stop and think about what they were doing? And perhaps give some feedback "up the line" that marketing like this is counter-productive and is likely to alienate far more people than they can ever hope to con into paying this "final notice". Or am I missing something, and this is just a bit of fun by your average post-modern marketing team?
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