Virgin Media

Above: the Virgin Media offices at 160 Great Portland Street (almost all the parking spaces filled with silver Mercedes).

Sky and Virgin Media have reached an agreement today about Virgin Media carrying Sky’s channels. The dispute between them had been going on for over a year and a half. It had led to animosity in the courts with Virgin Media complaining about Sky’s television hegemony (a valid complaint, but hardly one Virgin Media is morally able to make).

The deal will boost Sky’s advertising revenue – the gain worth up to £30 million per annum according to some reports.

Chief Executive of Virgin Media is Neil Berkett. Born In New Zealand, he has a background in banking and finance. He has a reputation for being “straight-talking” (in other words rude).

Virgin Media was founded by Richard Branson, one of the oligarchs who have manipulated their way into control of the United Kingdom over the last twenty years.