April Fool's joke by BMW. Quite an expensive joke as the media space is half-page four-colour in national newspapers. Presumably they are aiming at brand awareness.
But what caught my eye was the castle in the background.
This is Malahide Castle just outside Dublin. It is owned by the Republic of Ireland government. Therefore it is extremely unlikely they would fly British flags (which look dropped in).
The account exec on this job was not paying attention.
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