Friday, June 27, 2008

The fashion of pink Sancerre

Suddenly pink Sancerre is everywhere in London:



In Westminster...



In Great Portland Street…



Even in Fortnum & Mason (“approval of what is approved of…” and all that).

I wish I had the time to research the cultural connection between the quaffing of pink wine and the end of days (the end of Bush, the obvious end of Brown after the fifth-place-behind-the-fringes humiliation, the end of the NICE economy, the end of the soccer season, the end of the Ulysses space mission, the end of the career of Paris Hilton* etc etc). More than purple, to me palest pink seems to be the colour of over-ripe decadence (pink champagne is drunk at the Hotel California, that mythical hotel being a metaphor for the current condition of western society). Like the medieval morality story about gilding the lily, the suddenly fashionable drinking of rosé Sancerre is a warning that sophistication has gone too far.

To paraphrase the first book of Corinthians: the trumpet shall sound, and we shall all be sitting around drinking pink Sancerre and sighing about our fallen house prices.

More on the trumpet sounding: http://www.youtube.com/watch?v=CYTQ6gpcuYA

More on the fashion of pink Sancerre (Victoria Moore is one of the best writers on wine today): http://shopping.guardian.co.uk/food/story/0,,2105828,00.html

A definition of gilding the lily: http://www.bartleby.com/59/4/gildthelily.html

Hotel California:
http://video.aol.com/video-detail/the-eagles-hotel-california-live-1994/1248207877?icid=acvsv3

*the Paris Hilton bit was just wishful thinking.

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