
Above: the National Magazine Company in Broadwick Street.
National Magazine Company publishes some of the leading titles in the United Kingdom including Good Housekeeping, Cosmopolitan and Prima. 63% of ABC1 magazine-reading women are reading NatMags publications.
Magazine advertising has many advantages – production standards are high (usually lavish full colour), the cultural environment is excellent, magazines tend to have a long life.
Managing Director of the National Magazine Company is Duncan Edwards. Generally respected for keeping up rates despite the recession. He has a lot of political soft power he doesn’t tend to use.
More: http://www.natmags.co.uk/
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