Wednesday, June 09, 2010

Electable (in terms of a general election)



Above: the recent election resulted in a "hung" Parliament where no party had an overall majority. Subsequent negotiations led to a Conservative-Liberal Democrat coalition and the ejection of Labour from power. The theme of a hung Parliament captured the popular imagination, as in these home-made cakes, sold to raise funds.

Nominations closed earlier today for the election of a new leader for the Labour Party. From a PR point of view, the most electable (in terms of a general election) of the five candidates is Andy Burnham - looks and sounds normal, is not too closely associated with the previous regime, has a back story that relates to ordinary people. In many ways he has a Ronald Reagan appeal.

He also has a fairly good record as a minister (opposing product placement, promoting care for the elderly etc).

But probably the Labour party is too out-of-touch to elect him.

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