Friday, February 13, 2009

FremantleMedia



Above: FremantleMedia in Stephen Street (behind Tottenham Court Road). FremantleMedia is part of the RTL Group, which is owned by Bertelsmann AG. FremantleMedia Chief Executive is Tony Cohen (“the downturn is a good time to go shopping”) and their PR is handled by Ogilvy PR.

The FremantleMedia Group has operations in 22 countries, creating over 10,000 hours of programming, over more than 60 formats and 300 individual titles. Tony Cohen has an expansionist philosophy, and is always on the look-out for “the next big thing” (he does this by internal intellectual growth and through external acquisitions). Core production activities include daily/weekly dramas; primetime entertainment; and “factual” entertainment.

“Names” include: The Bill, The Price Is Right, Neighbours (Fremantle, through its acquired companies, is probably the organisation most responsible for British teenagers from the 1990s onwards adopting the Australian High Rising Intonation – a questioning inflection at the end of phrases).

Significantly Fremantle have pioneered the distribution of original format programmes on YouTube (matching YouTube’s audiences to Fremantle’s content).

More: http://www.fremantlemedia.com/

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