Friday, February 22, 2008

An image of “trust”



On Thursday evenings there is too much of a choice - Newsnight clashes with Question Time and This Week clashes with Chris Eakin and Question Time Extra.

Chris Eakin is an interesting presenter on Question Time Extra, but his real power comes across when he is reading the news. His face is very “honest”, so that you believe everything he says. It has a lot to do with the way he looks into the camera, and also has very slight pauses in his delivery (these pauses are important as they communicate sincerity). He is a wasted asset reading the news on BBC News 24. Given the credibility-deficit and “fakery” issues the BBC has experienced over the last year, they should move Chris Eakin to the 10 o’clock news on BBC1. He would project an image of “trust” into every home.

The other strong newsreader at the moment is Emily Maitlis (also an interviewer on Newsnight). She has a way of glaring into the camera that seems to say “pay attention”. And somehow you do find yourself paying attention (I keep watching her delivery to see how she does this, but I can’t quite pin it down).

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