It may be unwise for the Chief Executive of Boots to get involved in a row with the Labour Party, but it is foolish in the extreme for the Labour Party to get involved in a row with the Chief Executive of Boots: http://www.bbc.co.uk/news/uk-politics-31089734
In terms of trust, the Boots brand is trusted by almost everyone in the United Kingdom whereas the Labour brand is trusted by about 29% (if one is being charitable) - therefore Labour fail on trust.
In terms of knowing about customers and their preferences Boots had several billion interactions with their customers over the past year whereas the Labour Party has an ambition (which one suspects they will fail to achieve) to talk to only 400,000 people in the next 95 days or so - therefore we must acknowledge that the Chief Executive of Boots has a bigger awareness of society (in terms of feedback about personal budgets, aspirations, customer behaviour etc) than the leader of the Labour Party.
Boots is much more than its Chief Executive - it has 55,000 employees, shareholders that include (through holdings by financial institutions) millions of United Kingdom pensioners, a supply chain that employs millions of people in the United Kingdom.
By shouting down Boots the Labour Party is engaged in a fight that can only damage themselves.
If the tax law does not work for ordinary people in this country change the law (and start by targeting real predators such as Amazon).
This yah-boo exchange with the Chief Executive of Boots is unworthy of a major political party, and misses the point that Stefano Pessina does know the price of aspirin whereas Ed Miliband almost certainly does not.
In terms of trust, the Boots brand is trusted by almost everyone in the United Kingdom whereas the Labour brand is trusted by about 29% (if one is being charitable) - therefore Labour fail on trust.
In terms of knowing about customers and their preferences Boots had several billion interactions with their customers over the past year whereas the Labour Party has an ambition (which one suspects they will fail to achieve) to talk to only 400,000 people in the next 95 days or so - therefore we must acknowledge that the Chief Executive of Boots has a bigger awareness of society (in terms of feedback about personal budgets, aspirations, customer behaviour etc) than the leader of the Labour Party.
Boots is much more than its Chief Executive - it has 55,000 employees, shareholders that include (through holdings by financial institutions) millions of United Kingdom pensioners, a supply chain that employs millions of people in the United Kingdom.
By shouting down Boots the Labour Party is engaged in a fight that can only damage themselves.
If the tax law does not work for ordinary people in this country change the law (and start by targeting real predators such as Amazon).
This yah-boo exchange with the Chief Executive of Boots is unworthy of a major political party, and misses the point that Stefano Pessina does know the price of aspirin whereas Ed Miliband almost certainly does not.
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