Above: screen print 1 from the video.
At number 16 in the music chart this week is Cooler Than Me by Mike Posner.
The use of the word “cool” is a subject that interests me (coolness as a brand attribute is very valuable, if you can get it right). Mike Posner defines coolness as the moment of being snubbed by someone you are attracted to. As Mike Posner has a degree in sociology possibly he has put some thought into this definition.
Above: screen print 2 from the video.
The video for the song was directed by Jason Beattie. He shows Mike Posner at a party in the Hotel Roosevelt in Hollywood. Borrowing designer sunglasses from different people Mike Posner sees the party through different viewpoints – joyful dancers, serious intellectuals, naked girls bouncing on a bed etc.
It’s a clever concept.
http://www.youtube.com/watch?v=7S_H1KDjW9Y
http://www.jasonbeattie.com/index.php?/admrktng/red-bulletin/
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