Repetition builds reputation

Returned from the conference.   I drove back with Sara (Account Exec), in her car.  The journey took nearly four hours, and every ten minutes or so she played Joe McElderry's Ambitions ("let's just play it one more time...").  So I have heard this song about twenty four times.   A fundamental premise of advertising is:  Repetition builds reputation.    I'm not sure I had any thoughts about Joe McElderry before today.  I don't watch X-Factor, and don't like the disposable way Simon Cowell picks up proteges and then drops them.  But I am impressed that Joe McElderry can make a reasonably intelligent woman of twenty-two play his song repeatedly in a way that can only be described as obsessed.   More:  http://www.youtube.com/watch?v=3IpuMo7_eVc&feature=channel