The contest for the Labour Party leadership continues. The Independent on Saturday did this helpful questions and answers article. I'm not sure any of the candidates really understands the concept of a unique selling point (and their more general selling points are all features and no benefits).
Although it is possible that events will destabilise the Coalition and Labour will bounce back after a couple of years, realistically they are probably out of power until 2020. They should be using this period to develop new policies, not worrying about current personalities (none of the five candidates are likely to be around in ten years' time). None of the candidates are talking about long-term policies (except possibly Diane Abbott and Andy Burnham).
Andy Burnham's focus on long-term care for the elderly is the only policy that will have electoral appeal. However he has not worked out a proper means of paying for it. I think a specific hypothecated tax would work.
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