Product placement

Update: it seems that there is only a partial ban against product placement, so the news is not as good as I thought it was.

Really good news that Health Secretary Andy Burnham has succeeded in stopping product placement on British television, against the advice of Culture Secretary Ben Bradshaw. This is the second time Andy Burnham has blocked product placement proposals – he formerly did so when he was Culture Secretary himself. Product placement has been proposed as a way of bringing in extra income for the supposedly ailing commercial television sector (the TV companies are ailing because they are not making programmes audiences want to see).

Product placement is when branded products appear in productions as if by accident. In reality the product shots are paid for. Product placement is more powerful than conventional advertising because the products featured appear to be endorsed by the credibility of the programme and the glamour of the people appearing in it.

An example is Lady Gaga'a video (directed by Francis Lawrence) for Bad Romance: http://www.youtube.com/watch?v=qrO4YZeyl0I A few seconds into the film you can see bottles of Lex Nemiroff vodka. Impressionable people who want to be like Lady Gaga will think she drinks that brand of vodka, and will be motivated to do the same (if they can find it in the United Kingdom).

It goes with out saying that product placement corrupts. If it is done clumsily it distorts the programme. If it is done well it is advertising to people when they are off-guard.

Labour apres le deluge

Obviously Labour is going to lose the next election, and I hope (for their sake as much as anything) that they lose by a big margin and have a clear-out of their top team. In this context, Andy Burnham would be a good choice of leader. He may not be a firebrand orator, a “two-brains” ideas guy, or even a ruthless party in-fighter, but he has the priceless quality of looking and sounding ordinary.

The only other two contenders who come close are David Miliband and James Purnell, but both these individuals have question marks over them.

But I must emphasize that I am not a Labour Party member, and I am looking at this entirely from a presentational point of view.