The Channel 5 offices in Long Acre (I took this photo earlier in the year when they were still digging up the road).
Channel 5 is in a difficult position at the moment. Attempting to be a populist entertainment channel, it is being out-manoeuvred by the niche-populist satellite channels. Channel Five’s director of content, Lisa Opie, left the company earlier this year.
Channel 5 have recently launched Demand Five, which is a video-on-demand option designed to compete with the BBC’s iPlayer.
The fragmentation of broadcasting is expected to continue until it resembles the printed media (a few “broadsheet” channels, slightly more “tabloid” channels, and a huge constellation of lifestyle, specialist and niche “magazines”). Magazines will become TV stations (just as TV stations have in the past published magazines). And there will be a growing number of hybrid magazine-website-TV channel entities.
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