Outside the supermarket the C2-class office girls are eating their luxury sandwiches. The sandwiches are not really luxurious, but the purchase of these items by office assistants who earn about £12k per annum, is a response to the various pressures on them (particularly from TV dramas) that they should be living life to the full. They are not just buying a sandwich, they are indulging in sybaritic luxury.
On the council estates the D-class alpha males take their shirts off, postponing any attempts to find work until after the World Cup has finished.
At the bowling green the retired people spend a relaxing afternoon. Retired people cause problems to marketing analysts – they fall into socio-economic class E because they usually have low incomes, but they are often well-educated and hold valuable assets, particularly property, which should make lots of them C1s and Bs. They have also seen a lot of advertising during their lives and have developed a resistance to the standard sales pitches (good for them!).
2 comments:
I guess the sincamisas can put their shirts back on after Saturday's game. I felt they played quite well against an agile Portuguese team. Rooney's tantrum was the exception. I did notice the kind of negativity you mention in your media about the outcome. For instance, the Sunday Herald's account was sardonic, ending in the conclusion the English team is "so adept at defeating themselves". This could easily be said about anybody who loses an athletic event, after the fact.
For me Sherab, Rooney's tantrum was the highlight of the match.
Thanks for the word "sincamisas".
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