As an organisation they seem to get things right

Sunday morning - I drove into the town to get the Sunday newspaper.

I like the Salvation Army building - simple white façade, symmetrical design, clearly marked logos. In marketing terms the Salvation Army has to be admired. Their personnel wear distinctive uniforms, their brass bands playing in town centres are immediately recognisable, their association with helping the homeless (practical help, unlike the government's useless initiatives) is widely acknowledged.

As an organisation they seem to get things right (even their direct mail has a down-to-earth honesty that is lacking in the glossy blackmail of other charities).