
The hot weather of the past few days came to an end this morning with a torrential downpour of rain. It continued raining through to about three o'clock, leaving the world outside the office dull, wet and cool. Marie-Astrid has invited me to a Midsummer Eve dinner party this evening (she is half-Danish - Midsummer is a significant celebration in Denmark), so I hope the weather improves by then.
It has been a slow day, and the afternoon began to drag a little (Friday afternoons are usually like this). At one point I was reduced to reading Keystone, which bills itself as Scotland's leading construction newspaper. It's a tabloid production, published by Flagship Media Group (based in Belfast).
It has sixty-four colour pages filled with text and pictures about construction topics (Chartered Institute of Building in Glasgow elects new officers, PMP fits internal pipe seals, Sonic Windows installs Victorian-style splendour etc). The advertising and editorial merged one into the other, so that it was difficult to tell which was which. This trend for unofficial "advertorials" represents the lazy side of publishing - an advertorial will always damage the credibility of a magazine or newspaper.
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