Rather doltish evasive behaviour by Fergus Ewing when interviewed on Daily Politics.
He was so frantic to avoid answering Jo Coburn's questions that he just talked endlessly like a contestant on Just A Minute.
What he should have done is to have prepared a few "exclusives" (which needn't have been anything significant, they just had to be new) and brought them out one by one so that Jo Coburn would have been diverted and under cover of which he could have steered the conversation into more congenial areas.
Instead he just bludgeoned his way through the valuable time slot saying the same thing over and over again.
Which made him appear a boorish dolt.
Fergus Ewing is the Scottish Executive's Minister for Energy, Enterprise and Tourism and the SNP Member of the Scottish Parliament for Inverness and Nairn ("Brighton of the north").
He was so frantic to avoid answering Jo Coburn's questions that he just talked endlessly like a contestant on Just A Minute.
What he should have done is to have prepared a few "exclusives" (which needn't have been anything significant, they just had to be new) and brought them out one by one so that Jo Coburn would have been diverted and under cover of which he could have steered the conversation into more congenial areas.
Instead he just bludgeoned his way through the valuable time slot saying the same thing over and over again.
Which made him appear a boorish dolt.
Fergus Ewing is the Scottish Executive's Minister for Energy, Enterprise and Tourism and the SNP Member of the Scottish Parliament for Inverness and Nairn ("Brighton of the north").
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