Sometimes marketing can lose its way and become too clever and sophisticated. This farm shop has got the marketing exactly right. Situated on a busy road they have put out homemade signs that simply tell the truth (the most effective kind of marketing!). The hens are happy, the potatos are local and the shop is open. Everything about the place tells you it is authentic (the sight, the sound, the smell). As a shopping experience this is hard to beat.
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