I have only had my iPhone 6S for a few weeks but already I feel I cannot do without it.
It is so well designed and easy to use.
And it makes me wonder what the world would look like if Apple were to design more elements of our life.
What would an iCar look like? Or an iSchool? Or even an iSupermarket.
And whether Apple could tackle institutions and organisations.
For instance, Conservative Future will need a relaunch following the takeover by Central Office.
What would happen if Apple were given a confidential commission to create a new Conservative youth movement - cool and shiny in design and appearance, completely digitalised, irresistible to young people aged 16 to 24 (but no tinkering with policy please - we need to reconfirm Conservative values and British national identity).