Wednesday, June 24, 2015

There should be no big problem in reinventing the Labour Party

In the wake of the election defeat the Labour Party has entered a period of anguished soul-searching and is struggling to "reinvent" itself:  http://www.psa.ac.uk/insight-plus/blog/labour-needs-reinvent-socialism-so-it-relevant-2020

From a marketing perspective there should be no big problem in reinventing the Labour Party.

The solution is staring them in the face.

All they have to do is take the principles of trade unionism and apply them to the national population.

In a globalised world individual trade unions are dead - big corporations can easily out-manoeuvre them.

If the principles of a trade union were extended to the population as a whole it would mean

“protecting the integrity of trades and occupations, improving safety standards, achieving higher pay and benefits such as health care and retirement, bargaining with (big corporate) employers” etc

All these would be compatible with Labour's social tradition and political outlook.

But there is a catch.

You have to be a member of a trade union before you can benefit and enjoy the protection.

And that will mean Labour giving up its addiction to immigration and the libertarian idea of free movement.

A closed shop extended to the whole of the British population would be very attractive to the voters - but can Labour deliver?

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