Referring to Ed Miliband's speech earlier today Yvette Cooper (Shadow Home Secretary) tells us that leadership is "not PR and posturing".
Then why did the Labour Party hire PR guru David Axelrod?
And how much did they spend on David Axelrod?
It rather insults our intelligence to say that the Labour leadership is not involved in PR when they have spent a fortune on one of the biggest PR names on the planet.
Indeed the phrase "I'm not from central casting" sounds suspiciously Hollywood-American to me.
As if a Californian-based PR guru had written it.