(please ignore the hair in the top left of the picture - one of the dogs decided to intrude into the shot).
For such an important subject, the page in today's Observer on "identity" was surprisingly lightweight.
An article by Sunder Katwala of British Future (sic) quoting statistics that did not seem to have any provenance. An inauthentic use of marketing segmentation jargon. A slapdash use of celebrity photographs.
The whole thing looked as if it had been thrown together at the last minute.
In his piece Sunder Katwala once again took it upon himself to talk about the First World War. It might help if Mr Katwala could tell us what role his own family played in the war. Otherwise his pronouncements invite the riposte: what's it got to do with you.