The World Cup starts today.
Above: I have botched this photograph. This is of the Black Swan pub displaying World Cup banners. However I have taken it at an angle where you can't see the Black Swan sign (if you click on the image to enlarge it you can see the Black Swan name either side of the door). What I meant to imply by this image is that England are the "black swans" in the tournament. Unsuspected by the other teams, and unregarded by the media, the England team have all the attributes necessary to win. And I confidently expect them to win.
Above: the World Cup is also a great marketing event. This is a "limited edition" milkshake. Many of the flags that are currently covering the country have been put up at the insistence of children, which demonstrates how the competition has captured the imagination of young people.
Above: sports-related headline that appeared in the Daily Mirror. I may change my newspaper during the period of the campaign (or buy an additional newspaper) as the Guardian seems incapable of saying anything positive about the England team. The irony of the Guardian sports commentators is continually tipping over into sneering.